DefinitionIntermediate
What independent variables are used in the regression analysis to predict customer lifetime value (CLV) in the case study of the sweet snacks manufacturer?
The independent variables used in the regression analysis to predict customer lifetime value (CLV) are the total number of purchases made by each customer, the time between their first and last purchase, and the number of days since their most recent purchase.
Key points
- Total number of purchases made by each customer
- Time between the first and last purchase
- Number of days since the most recent purchase
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