What is the difference between a general speech purpose and a specific speech purpose as described in the chapter?

The general speech purpose refers to the broad aim of the speech, such as to inform, persuade, or commemorate. In contrast, the specific speech purpose is a detailed statement that outlines what the speaker wants the audience to learn, agree with, or do as a result of the speech.

The general speech purpose serves as the overarching goal of the speech, categorizing it into one of three types: to inform, to persuade, or to mark a special occasion. The specific speech purpose, however, is more focused and articulates the precise outcome the speaker desires from the audience, such as specific knowledge or actions they should take following the speech. For example, if the general purpose is to inform, the specific purpose might detail what information the audience should take away regarding a particular topic.